”We’re trying to link all of these different passion points in a way that has consistency in it,” säger Kevin Keith, produktlerade på Coca Cola. ”Sprite has a very specific teen target, so we’re looking for a crisp articulation.”
”In the last two years, we’ve been fine-tuning against the same strategy,” säger Rafael Acevedo på Sprite. ”This campaign is based on the same fundamental truth we have for Sprite — unique, intense excitement.”
